Love Of Fake Hair Continues To Haunt Africa

  • 20,Nov 2018 04:20 AM
  • By Iwedi Ojinmah

It’s rare to find women lately who are confident enough to wear their natural hair with pride. While most women complain about how naked they feel without a weave and are concerned about their natural look, it would be good to know that consistent weaving has dangerous side-effects.

Traction alopecia is gradual hair loss caused primarily by a pulling force being applied to hair. Because a weave doesn’t come cheap, some women find themselves with weaves attached too tightly or weighing too much, weight and tension strain the hair follicles which leaves your hair falling. Traction alopecia as seen below can cause permanent damage to these follicles, preventing hair from growing back again. Consistent weaving causes headaches, bleeding scalp and can result in permanent baldness as well as skin infections.

Dr. Siphesihle Charles Dlamini advises women that if they can't completely stop weaving, to minimize the frequency by giving their hair a breather. Though alopecia is at times irreversible, he recommends women to consult with a Dermatologist to get help with their hair. And also, always visit your stylist regularly to get your weave removed, washed/replaced and to get scalp treatment.

According to estimates, Africa’s dry hair market — that is, the market for weaves, wigs and hair extensions — is currently worth over $6 billion a year and growing quite rapidly And there appears to be a good reason for the mind-blowing size of Africa’s hair market. Studies reveal that black women are willing to spend at least double the amount on hair and beauty products than white women.

On a continent where over 40 percent of the population lives below the poverty line, the business of beauty, especially hair products, is experiencing a significant boom. Every year, the value of trade in shampoos, relaxers and hair lotions in Nigeria, South Africa, and Cameroon is over $1.1 billion. This figure does not even include sales in other 40+ Sub-Saharan countries. And according to Euromonitor International, the market for liquid haircare products in Africa will continue to grow at a 5 percent rate between 2013 and 2018.

The biggest buyers from Africa are Nigerians, Ghanaians, Congolese, South Africans, Angolans, Kenyans, and Ugandans. With its fast-developing economies, rapid urbanization, a growing influence of Western fashion, and a population of over 400 million African women who are under the age of 40, the demand and market for human hair in Africa is very likely to continue its upward growth.


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