The Nigerian government has prohibited exclusivity for sports event broadcasting rights as recently disclosed when unveiled its unbundling initiative in the Mass Commutation sector.
The Minister of Information and Culture, Lai Mohammed (below) promised that the new regulation will prevent the misuse of a monopoly or manipulation of market power, as well as anti-competitive and unfair practices, by either a foreign or local broadcaster.
This is normally done to suppress other local broadcasters in the television and radio markets.
Mohammed mandated the sharing of all content upon the payment of commercially viable fees. He said the new regulation is contained in the report of the committee which he set up to work out the modalities for implementing the recommendations was approved by President Muhammadu Buhari to re-position the broadcasting industry.
The minister inaugurated the NBC Reform Implementation Committee on 10 October 2019 and the committee submitted its report on 19 November 2019.
He went on to inform that the break in the monopoly will not just boost signal reach and maximise utilisation by all broadcasters of premium content, but it will spawn the expansion of all platforms and investment in other content
High-profile sporting events till now, especially for well-loved ones like football have been dominated by DSTV via SuperSport which has a monopoly on the live airing of English Premier League and UEFA Champions League in Nigeria.
It remains to be seen which local companies will take advantage of the vacuum that this development will create in the market and Nigeria sports fans are now waiting with bated breath.